The branding and rebranding of infidelity

How far can rebranding take a company after it has experienced a serious challenge to its brand, especially when your branded service is in...

Never Too Late: If you missed The IPKat last week

Did you miss the last week of IPKat and are you now feeling lost? Never fear, Never Too Late 104 is here.  * e-Sport in the French Digital R...

Aspartame is back--and is Pepsi playing by a new branding playbook?

As trademark attorneys, we have an ambivalent relationship regarding generic terms. On the one hand, we are trained to warn our clients ag...